Tech Terms Explained Simply
A beginner-friendly glossary built by the community, for the community
60 Terms - 16 Categories
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ICP (Ideal Customer Profile)
startup sales marketing
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ICP is a profile of the ideal customer for a product or service. It's like a description of the perfect customer for a product or service.
UTM (Urchin Tracking Module)
marketing
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UTM (Urchin Tracking Module) parameters are small tags you add to a URL to track where website traffic comes from and how people interact with your marketing campaigns.
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Total Terms 60
Categories 16
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