Tech Terms Explained Simply

ICP (Ideal Customer Profile)

startup sales marketing

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ICP is a profile of the ideal customer for a product or service. It's like a description of the perfect customer for a product or service.

UTM (Urchin Tracking Module)

marketing

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UTM (Urchin Tracking Module) parameters are small tags you add to a URL to track where website traffic comes from and how people interact with your marketing campaigns.

https://en.wikipedia.org/wiki/UTM_parameters

Developer Relations

marketing

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A role focused on building relationships between a company and the developer community by creating helpful resources, listening to feedback, and making developers' lives easier.

https://en.wikipedia.org/wiki/Developer_relations

Community Manager

marketing

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A role that involves keeping an online community running smoothly by welcoming new members, moderating discussions, organizing events, answering questions, and making sure people feel included and want to stick around.

https://en.wikipedia.org/wiki/Community_manager